Top 5 News and Magazines Apps Performance in South America Q2 2021

The second quarter of 2021 saw significant activity in the News and Magazines category on a unified platform in South America. Here’s a closer look at the performance of the top 5 apps in this segment based on Sensor Tower data.

Folha de S.Paulo experienced a steady weekly revenue trend, starting at roughly $5.7K and peaking at around $7.2K by the end of April. Downloads showed a declining trend initially, dropping from approximately 6.3K in late March to about 3.7K by late April, before rebounding to 6.2K at the end of June. Active users fluctuated slightly but generally stayed around the 180K mark, with a peak of nearly 200K at the end of the quarter.

O Globo saw a consistent increase in weekly revenue, starting at around $2.2K and reaching just over $3K by the end of June. Downloads remained fairly stable, averaging around 2.8K to 3.2K. Active users hovered around 75K to 87K, showing minor fluctuations throughout the quarter.

Medium also displayed a positive revenue trend, beginning at approximately $1.9K and climbing to around $3.2K by mid-June. Downloads peaked at 11.6K in mid-April, then settled to around 3.6K by the end of June. Active users saw a slight decline from around 50K to 45K.

Estadão Notícias reported a gradual increase in revenue from about $1.1K to $1.5K. Downloads showed some variability, starting at approximately 2.4K and ending the quarter at around 1.8K. Active users remained relatively stable, averaging around 21K to 25K.

Bloomberg: Finance Market News exhibited fluctuations in revenue, peaking at $2.4K in mid-June before dropping to about $1K at the end of the month. Downloads remained consistent, averaging around 1.2K to 1.4K. Active users showed minor variations, maintaining an average of around 8K.

These insights are based on Sensor Tower data, providing a detailed look into the performance of these top News and Magazines apps. For more comprehensive analysis, visit Sensor Tower.